Pure Cremation Funeral Plans

Compare Funeral Plans from £13.39 per month

Who are Pure Cremation?

Pure Cremation are Prepaid Funeral Plan providers with over 30 years of experience amongst the team. They first started offering their Pure Cremation service in 2012, and due to its popularity, they decided to specialise in only this type of service from 2015.

Pure Cremation work with thousands of people each year and pride themselves on offering expert advice and care.

Who are Pure Cremation?

A pure cremation is also known as a direct cremation. It separates the cremation element, known as a committal, from the ceremony or remembrance of life. Pure Cremation state that this type of service can save up to 60% of the costs of a more traditional funeral. Generally, friends and family do not attend a direct cremation; however, Pure Cremation can include this option as an extra service.

Some families prefer a direct cremation as it gives them the flexibility to organise a special and unique way to remember their loved one, while Pure Cremation take care of the committal.

Pure Cremation

Compare Pure Cremation Plans

So, what types of plans do Pure Cremation offer and how do they compare to the market?

As with any financial decision, we recommend that you carefully consider what you need and what options are currently available across the market. We can assist you with this process.

Pure Cremation offer two types of Funeral Plans. The two options are: The Trust-Based Plan, and The Over 50s Insurance Plan. These Funeral Plans have competitive pricing, and they all include different service offerings, so it’s essential to understand the details.

The plans are exclusively for direct cremation funerals and individuals who would prefer a burial should look for a Funeral Plan provider that offers prepaid plans that accommodate burials.

We are happy to support you with any questions.

The Trust-Based Plan

The Pure Cremation Trust-Based Plan is a low-cost direct cremation. It includes the following services:

  • Collection of the deceased from mainland England, Scotland (excluding Highlands and Islands) and Wales at any time
  • Care of the deceased
  • Transport of the deceased to the crematorium
  • An eco-friendly coffin made from pine
  • Ashes scattered in the Garden of Remembrance or delivered by hand within mainland England, Scotland and Wales
  • Doctor’s fees
  • Pure Cremation’s admin fee
  • Cremation at your chosen crematorium, without attendees

Your representative can pay for these additions at the time the services are required:

  • Faster return of ashes
  • Attendance at the crematorium
  • XXL coffin

Over 50s Insurance Plan

The Over 50s Insurance Plan from Pure Cremation is a policy for individuals aged 50 and above. It guarantees to meet the costs of a Pure Cremation when needed, as long as the plan holder has met the payment terms. The plan includes the following:

  • Collection of the deceased from mainland England, Scotland (excluding Highlands and Islands) and Wales at any time
  • Care of the deceased
  • Transport of the deceased to the crematorium
  • An eco-friendly coffin made from pine
  • Ashes delivered by hand within mainland England, Scotland and Wales within 21 days
  • Doctor’s fees
  • Pure Cremation’s admin fee
  • Cremation at your chosen crematorium, without attendees

Have Pure Cremation Plans got good customer feedback?

At the time of writing this review, Pure Cremation have an excellent score of 4.88 out of 5 on Reviews.io, the independent customer review site. This score came from over 720 reviews. The positive feedback often references a professional, respectful and friendly service.

Pure Cremation take the time to respond to all the customers who leave them a review.

If you would like to see Pure Cremations reviews on Reviews.io search for ‘Pure Cremation LTD’.

What happens if I take out a Pure Cremation Plan?

Once you have signed up to a plan with Pure Cremation, they will send you the following within two weeks:

  • Thank you letter
  • A summary of your direct cremation plan and payments
  • A record of your wishes outlining your special requests
  • A certificate including your plan number
  • A card to carry on you that informs everyone about what to do when the moment arrives

If you take out a plan with Pure Cremation and change your mind, then you are entitled to a full refund within 30 days. If you cancel a Trust-Based Plan after this period, then Pure Cremation take a cancellation fee of £350 from any amount due to be returned to you. Customers of the Over 50s Funeral Plan will not receive any form of a refund after 30 days.

Where do Pure Cremation keep their clients’ money?

Pure Cremation protect their customers’ funds relating to the Trust-Based Plan within a Trust that releases the money when the time of need comes.

For customer funds relating to the Over 50s Plan, Pure Cremation secure a ‘whole of life policy, from Scottish Friendly who have been in this business since 1862 and are authorised by the Prudential Regulation Authority.

Do they offer guarantees?

Pure Cremation offer The Pure Promise, which is a commitment to completely guarantee prepaid direct cremation plans, so that you receive the service you have chosen, when the time comes.

Are Pure Cremation registered with the Funeral Planning Authority (FPA)?

Yes, Pure Cremation have a registration with the Funeral Planning Authority.

Funeral Planning Authority
FPA Registered

What payment options are available?

The Over 50s Insurance Plan comes as a monthly premium.

Pure Cremation allow Trust-Based Plan customers to select from three payment options:

  • A single payment, covering the full cost of the Funeral Plan
  • Over six months to 60 months fixed instalment plans, which include a fee of an additional 4% per year. Alternatively you can pay within six months at no extra cost
  • Ongoing monthly premiums until the age of 90 or death, whichever comes sooner

Pure Cremation accepts payments in full by debit card, credit card or cheque. Instalment plans use direct debit.

What if I have a complaint with Pure Cremation?

If you have a complaint with Pure Cremation then you can contact their designated Customer Experience Director through the following channels:
Phone: 0800 033 7737
Email: customerexperience@purecremation.co.uk
Post: Customer Experience Director, Pure Cremation Group Ltd, Charlton Park Crematorium, Charlton Down, Andover, SP11 0TA

Pure Cremation will acknowledge your complaint within five working days. They aim to send a final response within 28 days of receiving your complaint.

If Pure Cremation do not resolve your complaint, you can refer it to the Funeral Planning Authority by contacting them in one of the following ways:
Phone: 0345 601 9619
Email: info@funeralplanningauthority.co.uk
Post: Funeral Planning Authority, Barham Court, Teston, Maidstone, Kent ME18 5BZ

Pure Cremation Frequently Asked Questions


Funeral plans with Pure Cremation can vary quite significantly in price.

This is down to the ability to customise the funeral plan to the customers needs. This might include items which are upgradable, such as choice of funeral service, flower options and amount of cars for the service.


There are a lot of funeral plan providers on the market, so you should carefully consider all of the choices before you go ahead with Pure Cremation.

You should consider if:

  • Pure Cremation offer you a price which you can easily afford
  • Pure Cremation give you the optional extras which you will need
  • you are happy with the reviews and reputation of Pure Cremation

Only when you have considered all of the above criteria, should you continue to apply for a funeral plan with Pure Cremation.


Pure Cremation were incorporated on 3-Jun-94 under the company name Pure Cremation Limited.

They are a legitimate funeral plan company who operate in the United Kingdom. You should always consider all of the different funeral providers to make sure you are buying a funeral plan which is suitable for yourself and your family.